Running value creation on outcomes, not reports

Most value-creation plans are reviewed monthly from spreadsheets that arrive weeks late. By the time the operating team sees a company is off plan, the quarter is half gone. What changes when every company's number is visible every week?

A value-creation plan is a promise: these initiatives, in these companies, will move these numbers by this date. Funds put real care into writing it. They put far less into the machinery that tells them, week by week, whether it is happening.

In most portfolios that machinery is a monthly reporting pack. Each company builds its own, in its own format, with its own definitions, three or four weeks after month end. The operating team reconciles them by hand. The investor update is assembled the same way, again, at quarter end. This note looks at where that chain loses time and signal, and what running it on outcomes looks like instead.

About field notes. Field notes describe how a process typically runs and where it typically breaks. The figures are sample data, not any company's results.

Out of 40 value-creation initiatives

  1. In the planFund and company leadership40
  2. Named ownerCompany CEO34−6 (15%)
  3. Number definedCompany CFO25−9 (26%)
  4. Measured from sourceCompany finance18−7 (28%)
  5. Verified movementOperating partner12−6 (33%)
Sample portfolio of eight companies. Defining a number loses the most: about a quarter of owned initiatives never get one, so nobody can tell if they worked.

The chain, and who owns each link

Inside each company, a CEO and CFO own one or two numbers from the plan, and the initiatives meant to move them. Across the portfolio, an operating partner or value-creation lead owns plan attainment and decides where to spend the fund's attention. Above both, the fund CFO and investor relations own what investors are told, and need every figure to trace back to its source.

Each link works. The problem is the speed and the fidelity of what passes between them. A number that is weekly inside the company becomes monthly at the fund and quarterly for investors, and each hop loses a little of what it meant.

Four places value creation goes quiet

  1. Initiatives without a number

    The biggest leak in most samples. An initiative is in the plan with an owner and a deadline, but no agreed measure. It is reported as on track until it quietly is not.

    Owner
    Company CEO and CFO
    Signal it has stalled
    An initiative with no defined measure 30 days after the plan is signed
    Follow-through
    Give every initiative one number, a baseline and a target before work starts, agreed with the fund.
  2. Monthly packs, weeks late

    The company's own systems hold the number daily. The fund sees it in a pack three to four weeks after month end, by which time the decision it should have prompted is overdue.

    Owner
    Company finance
    Signal it has stalled
    Fund view older than two weeks
    Follow-through
    Read the number from the company's systems every week, in the agreed definition, and show it to both sides at once.
  3. Different definitions in every company

    Margin, net revenue retention and even headcount are counted differently in each company. The operating team spends its time reconciling instead of deciding.

    Owner
    Operating partner
    Signal it has stalled
    The same metric defined differently in two companies
    Follow-through
    Agree one definition per metric across the portfolio, and record every change to it with a date.
  4. The investor update, built by hand

    At quarter end, figures are copied again from packs into the update and checked by hand. Every figure is a fresh chance to be wrong, and the update is late.

    Owner
    Fund CFO and investor relations
    Signal it has stalled
    Update not drafted within ten days of quarter end
    Follow-through
    Build the update from the same verified numbers the operating team already sees, so only explanations need writing.

One quarter's investor update, 42 days

  1. Day 0Quarter ends
  2. Days 1–8Company month-end close
  3. Days 9–17Waiting: for company reporting packs
  4. Day 18Packs in
  5. Days 19–26Waiting: for definitions to be reconciled
  6. Day 27Group view
  7. Days 28–36Waiting: for variance explanations
  8. Day 37Reviewed
  9. Days 38–42Waiting: for sign-off
  10. Day 42Update sent
42 daysfrom quarter end to investor update
31 dayswaiting for someone
8 dayscompany month-end close
Sample quarter. Striped: days waiting for someone. Solid pale band: month-end close, which runs on its own timetable.

The cost is decisions, not days

In the sample above, the investor update took forty-two days, and thirty-one of them were spent waiting: for packs, for reconciliation, for explanations, for sign-off. That is slow, but the bigger cost is upstream. If a company drifts off plan in week two, a monthly pack shows it in week seven and a decision follows in week eight. Half a quarter has gone.

When each company's number is visible weekly, in a shared definition, the operating team sees the drift in week three. The conversation with the company CEO is about what to do, not about whose spreadsheet is right.

A plan reviewed monthly from late spreadsheets is a forecast, not a lever.

What running on outcomes looks like

It is not a new reporting pack. It is four rules, applied across the portfolio, every week.

A number for every initiative

Each initiative in the plan has one measure, a baseline and a target, agreed by the company and the fund before work starts.

One definition across the portfolio

Every shared metric is counted the same way in every company, and any change to a definition is logged and dated.

Each company keeps its own data

Every company runs in its own space with its own permissions. The fund sees the agreed numbers, not everything.

Only verified numbers move up

A figure reaches the group view, and later the investor update, only when it traces back to the company's own systems.

The numbers to watch

At the fund, watch plan attainment by company, each week, from the companies' own systems, in one definition. Alongside it, watch two health measures: the share of plan initiatives with a defined number, and days from quarter end to an evidenced investor update. The first tells you how the portfolio is doing. The other two tell you whether you can trust and act on what you see.

Outcome definitionDays from quarter end to an evidenced investor update
Counts
Days from quarter end to the update sent to investors
Evidenced
Every figure traced to a company source system
Alongside
Share of plan initiatives with a defined, measured number
Owner
Fund CFO, with the operating partner
Sample definition. Yours is agreed with finance in the Baseline.

Five questions for the operating team

  • How many initiatives in the value-creation plan have one agreed number, a baseline and a target?
  • How old is the newest figure you have for each company's plan number today?
  • Which shared metrics are defined differently in two or more companies?
  • When a company drifted off plan last, how many weeks passed before the fund made a decision about it?
  • How many days did the last investor update take, and how many figures were checked by hand?

If the answers take more than a day to find, that is the first finding. An Outcome Baseline starts with one company and one number, measured with the company's team, before anything is built. Read the Baseline guide.

Which company's number should you see every week?

Start with an Outcome Baseline: one company, one number, measured with its team, and a target the fund agrees.

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